CLIENT
Porsche

PITCH
2024 

We were invited to reimagine Porsche’s global social strategy — and deliver creative platforms that could evolve the brand from performance-first to culturally fluent.

Strategic Platform
Celebrating the New Road Less Travelled

Our social value proposition was rooted in a modern truth:

Success looks different now. The Porsche community is full of rule-breakers, first-movers, and people defining success on their own terms.
Instead of glorifying ownership, we focused on the journey — the unexpected paths, gilded experiences, and personal milestones that define the Porsche mindset.

Brand Framework
Keep Your Essence

In a world of fleeting trends and TikTok edits, Porsche stands for consistency. Our editorial lens preserved the brand’s timeless luxury — while finding new ways to express it across platforms, formats, and creators.

BRIEF 01
Create a Creator-Based Campaign Concept To Stimulate The #Porschemoment

Insight: Beyond the petrolheads, contributors using #PORSCHEMOMENT often stick to familiar formulas.

The biggest revolutions often begin with one person daring to be different.

Idea: When everyone is going one way, we encourage to go a road less travelled. We will embrace new modes of expression as a tool to hijack the #PorscheMoment as a more meaningful, emotional and enhance the creative. 

Creative Platform: Fresh Perspectives.

We reimagined the classic driving POV with a more personal, reflective take — quite literally.
This format captured creators through the side mirror, letting us see their reactions as they experienced defining moments behind the wheel

BRIEF 02

Launch the subsequent phase of the Porsche Macan Electric campaign by crafting an inventive concept for Instagram, TikTok and YouTube.

Insight
Being a trailblazer can be a lonely road. But knowing that others have pursued their own unique paths gives us the strength to remain authentic on our own.

Idea
Share stories of unconventional individuals who have had their essence challenged but staying true to it has resulted in progress.

The Re-Run Series
To support the launch of the fully electric Macan, we concepted a short-form series built around the idea of reliving your greatest drives — now, electrified.
Re-Run was a video series that asked: What if you could drive the same road again, but in a completely new way?

It gave creators and Porsche fans a platform to revisit nostalgic routes from their past — but this time in the Macan EV. A fresh take on memory, movement, and performance — now future-forward.