For Rosewood Global, I led the creative concepting, editing, sound design and development, driving the visual identity and storytelling across multiple projects. I took on full art direction responsibilities, crafting concepts and editorial frameworks that aligned with the brand’s evolving voice.
Highlights
Met Gala: Executed creative direction and content creation, including full edits, in just three days. Developed on-the-fly concepts and editorial principles to guide the visual narrative across social and digital platforms.
Summer Campaigns & Rebranding: Played a key role in shaping seasonal campaigns and contributed to brand evolution through refreshed visuals and strategic storytelling.
Skateroom x Paris: Traveled to Paris to direct and capture content for the Skateroom collaboration. Also contributed to ideation for a CGI-based micro-campaign, blending digital experimentation with real-world brand ethos.
Developed a cohesive art direction framework for the feed, ensuring consistency across all touchpoints while allowing for creative flexibility. Formats including postcards.