We were tasked with creating a social-first, creator-led extension of Booking.com’s Super Bowl ad for TikTok and Instagram.

We turned oddly specific travel motivations into playful, character-driven content. In six weeks, we built the platform, shot three hero stories (Mermaids, Barney, DCC Cheerleaders), delivered scripts with different anti-branding moments, created TikTok and IG edits, and briefed two creators to share their own ridiculous booking reasons.

The Mermaids
Two mermaids luring sailors during Fleet Week. We shot this in -12°C on a snow-covered beach while pretending it was summer. 

Barney
Part of his “rebrand for adults,” Barney booked a solo meditation retreat to focus on self-love. A surprisingly zen trip with the world’s most unexpectedly mindful purple dinosaur.

The Dallas Cowboys Cheerleaders
Their reason to book? To finally be cheered on for once. So we sent them to Mexico to be cheered by a female Mariachi band.

The Sharpe family singers
This musical family needed a stay with enough bathrooms for each member to rehearse their solos in private. Their niche need? One bathroom each.

The Bachelorette
We needed a creator who could dream up and deliver the weirdest bachelorette party ever — so we partnered with Delaney Rowe.