CLIENT
The Social hub

PITCH
December/ January

 

 

 


The brief

Elevate our social presence by amplifying our niche communities, distinctive voice, and unique personality. Showcase our spaces and experiences to increase recognition and LOVE, ultimately positioning us as the world’s most iconic hybrid hospitality brand.

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                         Hero Campaign Idea: The Guest Hotline

Brand Truth
The Social Hub is built for real-world connection.

Cultural Insight
People are craving community — not more content.

Audience Insight
Guests thrive when they find their people.


 

People don’t just stay at The Social Hub — they connect.Guests come to live, work, learn, and play. We wanted to make those IRL moments visible on social

We celebrate the Happy Coincidences of Connection.

A new friend. A spontaneous karaoke night. A stranger who becomes your co-founder.