To launch Rosewood Amsterdam, we leaned into a conceptual, surrealist approach inspired by Dutch cultural codes. We created a series of short, cryptic, visually striking videos and stills.

Each chapter subtly references Amsterdam’s cultural heritage while expressing the timeless elegance and forward-thinking spirit of the Rosewood brand. 

Rosewood Amsterdam Launch
A surreal, culturally rich teaser campaign inspired by Dutch codes and Jacquemus-style absurdism. With almost no budget, we shot the first video while cycling a vintage bakfiets through Amsterdam. Quirky short videos and stills reveal the hotel’s essence—Place, Culture, Art, Taste, and Self—through cryptic yet elegant storytelling.

Only the first three chapters are currently online.