Sporno: where sport and porn meet.
Concept: I see Sporno as the critique and at the same time the work of art that shows how the system of sports ensures that female athletes are being sexualized.
The idea was to turn Sporno into a new like sport, that is mostly happening online. Sporno combines our media culture and the commercialization of sports in real life. Sporno is the representation of female sports in western media. As an artist, I self-sacrificed my body, by filming the sporno exercises with myself as the object. I let my dad, a white late 50s male, film and edit the footage, so I couldn't interfere and choose how people were going to see my body. During and after filming the footage I became rather insecure. Even now, when I look at it, I am afraid of the opinion of others. The goal of Sporno is to show people how / why female athletes are being sexualized and by doing Sporno, you feel how it is to be sexualized.
Sporno: where sport and porn meet.
Concept: I see Sporno as the critique and at the same time the work of art that shows how the system of sports ensures that female athletes are being sexualized.
The idea was to turn Sporno into a new like sport, that is mostly happening online. Sporno combines our media culture and the commercialization of sports in real life. Sporno is the representation of female sports in western media. As an artist, I self-sacrificed my body, by filming the sporno exercises with myself as the object. I let my dad, a white late 50s male, film and edit the footage, so I couldn't interfere and choose how people were going to see my body. During and after filming the footage I became rather insecure. Even now, when I look at it, I am afraid of the opinion of others. The goal of Sporno is to show people how / why female athletes are being sexualized and by doing Sporno, you feel how it is to be sexualized.
7. Finish line.
Example Sporno website
Go to the Sporno website.
Research:
Before you read this, maybe start by googling "female athletes" in the image search bar. I am 100% sure that almost everybody, can read "hottest female athletes in their top 10". Because Sex Sells the commercialization of sports turns female athletes into sexual objects. This is a system in which personal change is hard to reach. At the same time, female athletes grow into that system from a young age. Examples: The clothing of female athletes is more naked, The camera angle focuses on naked body parts, sponsorships are easier for pretty girls and the media represents female athletes differently than male athletes.
In research and in interviews with dutch female athletes and the director of the KNGU, Marieke van der Plas, I found out that:
- Culture change in sports doesn't change with a new outfit
- Athletes need to find/see it for themselves.
- High sports authorities are contributing to this.
- If you are pretty, you get more money/attention even though you are not as good
- Outfits are too tight/ sexist
- Body shaming is really big in female sports
- Girls get uncomfortable with their clothing during their puberty
- Sponsoring is easier for pretty girls
- Interviews are sexist.
Research:
Before you read this, maybe start by googling "female athletes" in the image search bar. I am 100% sure that almost everybody, can read "hottest female athletes in their top 10". Because Sex Sells the commercialization of sports turns female athletes into sexual objects. This is a system in which personal change is hard to reach. At the same time, female athletes grow into that system from a young age. Examples: The clothing of female athletes is more naked, The camera angle focuses on naked body parts, sponsorships are easier for pretty girls and the media represents female athletes differently than male athletes.
In research and in interviews with dutch female athletes and the director of the KNGU, Marieke van der Plas, I found out that:
- Culture change in sports doesn't change with a new outfit
- Athletes need to find/see it for themselves.
- High sports authorities are contributing to this.
- If you are pretty, you get more money/attention even though you are not as good
- Outfits are too tight/ sexist
- Body shaming is really big in female sports
- Girls get uncomfortable with their clothing during their puberty
- Sponsoring is easier for pretty girls
- Interviews are sexist.
