fake brief: Make a campaign for sunweb introducing co2 neutral flying.
Fear of flying almost made it to word of the year. I used this for my concept: "a little less shame if you fly with sunweb C02 neural. I made a sunweb filter, by which you can shamelessly share your photo's online with. And the campaign consists out of awkward vacation pictures and video's that are less awkward now you fly with sunweb. Sunweb could also place this filters in real life at the most booked places among the costumers.