Sunweb campaign idea.

fake brief: Make a campaign for Sunweb introducing co2 neutral flying.

 flygskam, meaning "flight shame," almost made it to the word of the year. I used this for my concept: "a little less shame if you fly with Sunweb C02 neural.  I made a Sunweb filter, by which you can shamelessly share your photo's online. And the campaign consists out of awkward vacation pictures and video's that are less awkward now you fly with Sunweb. Sunweb could also place these filters in real life at the most booked places among the costumers.

 

 

Sunweb campaign idea.

fake brief: Make a campaign for Sunweb introducing co2 neutral flying.

 flygskam, meaning "flight shame," almost made it to the word of the year. I used this for my concept: "a little less shame if you fly with Sunweb C02 neural.  I made a Sunweb filter, by which you can shamelessly share your photo's online. And the campaign consists out of awkward vacation pictures and video's that are less awkward now you fly with Sunweb. Sunweb could also place these filters in real life at the most booked places among the costumers.

 

sunweb 1
sunwen grince
Leilani-Dowding-Upskirt-Candids-Riding-Mechanical-Bull-01
sunweb plekken